Why Trade Mark?

By trade marking you protect yourself from unauthorized use of your mark. Without a trade mark a copycat company could cause loss of business or damage the reputation of your trade. If this was to happen whilst your company is trade marked then legal action can be taken. If your mark is registered you may sue for infringement under trade marks law. For this to succeed you have only to show that someone else has used a mark which is the same as (or similar to) your own registered mark on goods or services which are the same as (or similar to) the goods or services for which your mark is registered.

In certain circumstances the deliberate use of your registered mark on goods/services, by another person and without your knowledge, may be classed as counterfeiting. This is a criminal offence, and criminal proceedings may be initiated under trade marks law by police and Trading Standards Officers.

Without a registered trademark you can still be protected by the law of 'passing off' however this can prove to be a long and costly ordeal.

For further information on our trade mark registration service, visit one of the following links:

• What is a Trade Mark?
• Why Trade Mark?
• Our Services
• What Next?
• Our Fees
• Trade Mark Classification
• Trade Mark Secure Online Order Form