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5 REASONS WHY TRADEMARKS ARE IMPORTANT TO YOUR BUSINESS

Having the perfect brand name, logo, and slogan are integral to new businesses. These marks represent your brand and distinguish you from the competition. They’re also the first thing your customers see when making their purchasing decisions. However, many businesses overlook the importance of legally protecting their mark, which opens them up to unnecessary risk. […]

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ARE FLUID TRADEMARKS MARKETING GOLD?

Fluid trademarks offer innovative ways for businesses to engage with their customers. And many of the world’s biggest brands have embraced this mode of marketing for decades. So, what are fluid trademarks? Even if the term isn’t familiar, you’ve probably come across fluid trademarks. As the name suggests, they are conventional marks that change over […]

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Making your mark: an introduction to trademarks

Are you looking to protect your brand? The chances are, you are – but without a trademark, you are opening your business up to unnecessary risk. Trademarks are a valuable asset and allow your business to grow. They also signify quality which encourages consumers to your goods instead of your competitors. So, let’s explore what […]

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Turner Little and its affiliates do not provide tax, legal or accounting advice. Material on this page has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction.