Having the perfect brand name, logo, and slogan are integral to new businesses. These marks represent your brand and distinguish you from the competition. They’re also the first thing your customers see when making their purchasing decisions.
However, many businesses overlook the importance of legally protecting their mark, which opens them up to unnecessary risk. This is where trademarks can help.
“Trademarks are a valuable asset and allow your business to grow. They help to differentiate your goods and services from that of another trader’s and can come in the form of words, logos, pictures, or a combination of these things,” says James Turner, Director at company formation specialists, Turner Little.
So why are they so important? We’ve put together a list of 5 reasons why you should invest trademarks for your business.
THEY PROTECT YOU
When you trademark, you’re protecting your business from any unauthorised use of your mark. And without one, a third party imitating your mark could cause you loss of business and damage your reputation. A trademark grants you legal protection to stop this from happening, and you may sue for infringements under trademark law.
THEY AVOID UNWELCOME CHANGE
If your brand name isn’t trademarked, there’s always the risk that another business may register it. This could then prevent your business from operating under its current identity, meaning you will have to go through the costly and challenging task of changing your company name. Luckily, trademarks prevent this from happening.
THEY ARE VALUABLE
Few businesses assets can create immediate value and grow at the same time. But trademarks appreciate in value as the reputation of your business grows – the more valuable your business, the more valuable your brand will be.
THEY LAST FOREVER
Trademarks are assets that live as long as your business. It’s part of the reason why some of the world’s most recognised brands are still going strong after a hundred years. So, choosing a name and logo that differentiates your brand from others in the industry will protect your business from the threat of competitors.
THEY BRING TRAFFIC
A trademark helps your business jump up the search engine rankings. So, when consumers search for relevant products and services, your brand will be one of the first to appear. By making it easy for customers to find you, your website or social media channels will result in increased traffic. And higher traffic brings more customers, more brand recognition, and more profit.
HERE TO HELP
With over 20 years’ experience registering trademarks, Turner Little can help you protect your business and get exclusive rights to identity first time. Get in touch today.